… LTE Subscriptions To Reach 270 million
Mobile data traffic in Sub-Saharan Africa is estimated to grow by 12 times the current figures, with total traffic increasing from 0.33 Exabytes (EB) per month to 4EB by 2025.
Meanwhile, average traffic per smartphone is expected to reach 7.1GB over the forecast period. These forecasts are included in the June 2020 edition of the Ericsson (NASDAQ: ERIC) Mobility Report, along with projections for data traffic growth, and regional subscriptions.
In Sub-Saharan Africa, LTE accounted for around 11 per cent of subscriptions in 2019. Over the forecast period, mobile broadband subscriptions are predicted to increase, reaching 72 per cent of mobile subscriptions.
LTE share will reach around 30 per cent by the end of the forecast period, and LTE subscriptions are set to triple, increasing from 90 million in 2019 to 270 million in 2025.
Fadi Pharaon, President of Ericsson Middle East and Africa, says: “Technology brings an unprecedented opportunity to address the challenges of sustainable economic development and improve the livelihood of people in Africa.
The latest edition of Ericsson’s Mobility Report highlights Africa as one of the fastest growing mobile markets and reiterates the need for a more efficient technology, higher data rates and availability of ample spectrum.
The Report highlights as well the importance of mobile and fixed networks as key components of critical national infrastructure to sustain and evolve emerging economies during remote work times.”
Driving factors behind the growth of mobile broadband subscriptions include a young and growing population with increasing digital skills, and more affordable smartphones. Over the forecast period, discernible volumes of 5G subscriptions are expected from 2022, reaching three per cent by 2025.
The spread of COVID-19 during the first part of 2020 impacted all parts of society globally, including the telecommunications sector. The Ericsson Mobility Report takes an incisive look at the role of networks and digital infrastructure in keeping societies running in Africa, and families connected during the COVID-19 pandemic.
The COVID-19 pandemic has had a substantial impact on people in many countries and their daily lives, but consumers see resilient networks as a vital help in coping with everyday life.
In a recent study conducted by Ericsson Consumer Lab, 83 per cent of the respondents from 11 countries around the world claim that ICT helped them a lot to cope with the lockdown. The results show an increased adoption and usage of ICT services, such as e-learning and wellness apps, that have helped consumers adapt to new realities, underpinned by connectivity.
FWA takes an expanded role
Around half of all households in the world – over 1 billion – do not have a fixed broadband connection. Given the current speed and capacity of cellular networks with LTE, there are opportunities for African service providers to deliver broadband services to homes and small and medium-sized enterprises economically using Fixed Wireless Access (FWA).
FWA delivered over 4G or 5G is a cost-efficient alternative to providing broadband in areas with limited access to fixed broadband services such as DSL, cable or fiber. Several factors are driving the FWA market in Africa and beyond: demand from consumers and businesses for digital services along with government-sponsored programs and subsidies.
FWA connections are forecast to reach nearly 160 million by end of 2025 – generating about 25 per cent of global mobile network data traffic. At the end of 2019, global FWA data traffic was estimated to have been around 15 per cent of the global total. It is now projected to grow nearly 8 fold to reach 53 exabytes in 2025, representing 25 per cent of the global total mobile network data traffic.
The report also includes forecasts on data traffic growth, regional subscriptions plus insights into cloud-based gaming as well as in-depth articles on private dedicated networks and Verizon’s millimeter wave strategy for targeted metropolitan areas.
MTN Named Most Valuable Brand In Africa As Value Hits $3.3bn
MTN Group has been named the most valuable African brand in the Brand Finance Africa 150 2020 ranking, which ascribes a brand value of $3.3 billion to MTN.
Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Finance said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.”
The survey assessed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values on 1 January 2020. It categorised the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth”. This was due to the increasingly important role that mobile operators have played in keeping people connected in the time of the pandemic.
In July, Brand Finance named MTN Group the most valuable South African brand, a result of the group’s focus on improving the customer experience for subscribers, as well as uniting 19 000 employees around a shared belief, which is that everyone deserves the benefits of a modern connected life.
African Business Heroes: Jack Ma Foundation to Host Media Roundtable for 2020 Top 10 Finalists
The Jack Ma Foundation will host an online media roundtable discussion and Q&A to allow accredited journalists exclusive access to the Top 10 Finalists of 2020 Africa’s Business Heroes(ABH) prize, ahead of the grand finale in November.
The 2020 ABH prize competition is a flagship philanthropic program created by the Jack Ma Foundation’s Africa Netpreneur Prize Initiative(ANPI)to support and inspire the next generation of African entrepreneurs regardless of age, gender and sector, who are building a more sustainable and inclusive economy for the future of the continent.
Speakers at the event which will hold on Wednesday, 21st October 2020 include the Top 10 finalists, Jack Ma Foundation’s representative and the competition’s semi-finale judges.
In invited journalists should are to register here to receive Zoom log in details for theirattendance:https://us02web.zoom.us/webinar/register/WN_TOg8uJocSv2MVkS_TCYO4wDetails:Meet the ten finalists of the Africa’s Business Heroes prize competition, the flagship programme of the Jack Ma Foundation.
This exclusive virtual event is an opportunity to hear directly from the ABH 2020 finalists on their journey in the competition so far, their businesses, and how they are working to solve the most pressing problems in their respective countries.
Learn more about the ABH competition and the drive behind Jack Ma Foundation’s passion to inspire, train and support entrepreneurs in Africa. The 10 entrepreneursrepresenting 8 African countries (including Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Senegal, Uganda and Zimbabwe)have been selected from over 22,000 applications across all 54 African nations. Their businesses span key industries across Africa including agriculture, fashion, education, healthcare, renewable energy, financial services, and retail. On November 13 and14at the competition’s finale, theywill pitch the finale judges including Jack Ma, Founder of the Jack Ma Foundation and the Alibaba Group; Ibukun Awosika, Chairman of First Bank of Nigeria and Founder/CEO of The Chair Centre Group; Strive Masiyiwa, Founder and Executive Chairman of Econet Group; and Joe Tsai, Executive Vice Chairman of the Alibaba Group, for a chance to win their share of the US$1.5 million prize pool.
Airtel Selects Ericsson to Modernize its 4G Network in Kenya
Airtel Africa is expanding its strategic partnership with Ericsson to enable 4G coverage in Kenya. With Ericsson’s Radio Access Network (RAN) and packet core products for 4G, Airtel subscribers will experience enhanced quality of voice and data.
The network modernization deal, signed in August 2020, is in line with the Kenyan Digital Economy Blueprint Vision 2030 which aims to provide robust connectivity in rural areas and facilitate e-commerce platforms. The modernization deal will drive the simplification and upgrade of the existing network and future-proof it for the anticipated rapid mobile expansion in the country.
With Ericsson Radio System and Packet Core solutions, Airtel Kenya’s network will have 4G coverage, while driving enhanced use cases in both the consumer and the enterprise segments. Ericsson technology shall make the network in Kenya ready for 5G deployment.
Prasanta Das Sarma, CEO at Airtel Kenya says: “Robust and secure communications are an essential component of a digital society in Kenya. We are firmly anchored to the strategy of delivering reliable connections across the country and are looking forward to expanding the high-quality mobile broadband services to our subscribers.”
Fadi Pharaon, President of Ericsson Middle East and Africa, says: “Together with Airtel, we will implement this project that aims to establish an advanced LTE network in Kenya, providing Airtel’s customers an enriched experience – both in the consumer and business segments. Through this partnership, we reaffirm our ambition to set #AfricaInMotion by partnering with Airtel to grow and support an increasingly digitalized society in Kenya.”
Furthermore, Ericsson will deploy its Kathrein Mobile Communication Antenna portfolio which will help provide additional enhancement to the network’s robustness whilst Ericsson’s technologically advanced network management system, Ericsson Network Manager will be utilized to support Airtel in managing the network seamlessly by integrating various network elements on single platform.
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