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Airtel, Dynamiss Subsidize Online Education for Nigerian Schools



Airtel Dynamiss Subsidize Online Education for Nigerian Schools, SiliconNigeria

In an effort to accelerate and deepen the growth of online education in Nigeria, leading telecoms operator, Airtel Nigeria, has announced a partnership with Dynamiss, an Educational Technology company, to subsidize data and mobile Internet for all Nigerian schools and students using the Dynamiss Learning Management Systems.

Under the partnership, both organizations are collaborating to ensure that Data access for educational purposes on any of the platforms provided by Dynamiss will now be subsidized and made more affordable for schools and young Nigerians.

Specifically, customers of Airtel Nigeria who access the Dynamiss platforms will now enjoy up to 50 per cent discount on data/mobile Internet charges effective immediately. This discount also applies to schools, students and even parents on the Airtel network who use any of the educational platforms provided Dynamiss.

Commenting on the new initiative, Valerie Sodeinde, COO of Dynamiss, said that “the discounted data from Airtel is a key game changer for the adoption of Online/Digital education by most schools in Nigeria.

“What Airtel is demonstrating with this particular initiative is a commitment to support education despite the unrelenting threat posed by the COVID-19 pandemic. As many more schools have now developed an appreciation for an online educational system, parents, teachers and schools will most certainly benefit from this very affordable data plan. This decisive initiative by Airtel is a positive response that will be welcome by educators and students alike.”

Whilst Online Education platforms cannot fully replace conventional schools’ they now constitute a whole new way of learning in the 21st century. In recent months since the COVID-19 pandemic struck, Microsoft has recorded that more than 350million subscribers now use its educational platforms and this number continues to increase daily across the globe.

Dynamiss, a Microsoft Partner Organisation, is one of the nation’s foremost Educational Technology companies and is currently providing Learning Management Systems (LMS), Virtual Robotics, Virtual Laboratories, Secure Examination Portals and Certified Online Training for Teachers on Digital Education Tools, for a variety of schools across the nation.

In collaboration with Microsoft and in a bid to help schools adopt digital technology rapidly, Dynamiss is currently giving every school in Nigeria its Dynamiss Learning Management LP365 System completely free till the start of September 2020.

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Truecaller Launches Call Reason, SMS Scheduling and Message Translation for 250 Million Users



Truecaller Launches Call Reason SMS Scheduling and Message Translation for 250 Million Users, SiliconNigeria

Building upon its core proposition of making communication safer and more efficient for their users, Truecaller has rolled out three highly anticipated features: Call Reason, Schedule SMS and SMS Translate for users globally.

Truecaller has been the pioneer in the mobile identity space, and has pushed the innovation of Caller ID to great heights. Consumers trust Truecaller to tell them who is calling but now they will also know why they are calling. Call Reason enables users to set a reason for their call, enabling the receiver to check what the call is about, whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers.  

The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day. Additionally, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). All these features will be free for all consumers.

Commenting on the feature, Rishit Jhunjhunwala, Chief Product Officer at Truecaller said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”

About Call Reason

The new Truecaller is bringing your communication home, by organising everything for you more easily and smartly. Call Reason was one of the most requested features in 2020 from Truecaller users around the world. With this, the new feature extends the platform’s Caller ID feature to help users to send a note in their outgoing calls. This would empower users in higher pick-up rates on outgoing calls as the receiver would know “what reason the call has been placed”. Businesses can set a customized text before every call which would increase engagement with their customers .

This feature will start rolling out today to all Android users and will be launching for iOS early next year.

Schedule your SMS

Users can schedule SMS by simply selecting the icon while messaging and choose a date and time. Your message will be sent then, and you will always be able to see it scheduled in your chat. This feature is available for Android users only.

SMS Translate

The app automatically detects if a foreign language is used in the messaging screen and will show that a translation is available. This feature is powered by Google’s ML Kit and all messages are processed locally in the phone, which means the content of your messages never leaves your device. Language packs are downloaded to your device before translation begins. Users can also download additional languages to use them offline, anytime and anywhere. SMS Translate will only be available for Android.

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Jiji Achieves 22,000 App Download A Day With AppsFlyer



Jiji Achieves 22000 App Download A Day With AppsFlyer, SiliconNigeria

AppsFlyer, the global attribution leader, today announced that it has worked with Nigeria’s leading classifieds marketplace, Jiji to increase installs of its Android and iOS apps from 7,000 a day at the start of 2019 to 22,000 app installs in 2020.

Jiji now has over 5 million app installs in Nigeria alone and app traffic has grown twenty-fold since the beginning of the partnership with AppsFlyer.

With home PC ownership being low, the Nigerian marketplace is primarily mobile phone-based. Jiji’s app has been part of its growth, allowing the free online classified marketplace to connect and engage with customers in a cost effective way. However, limited visibility into marketing performance makes it difficult for many to ascertain where best to spend their budget.

Before working with AppsFlyer, Jiji found it difficult to know which marketing channels were adding value and which were not. With user acquisition heavily dependent on Facebook and Google Ads, and both ad platforms using different attribution methods, it was very difficult to compare performance between the two. Jiji also faced the challenge of setting up new ad network partners as many of these partners simply weren’t positioned to deal with the Nigerian marketplace, which made the negotiation, integration, testing and analytics process long and complicated. 

Working with AppsFlyer, connecting and negotiating with ad networks was easy as they already understood and trusted AppsFlyer. For the first time, Jiji could rapidly test more than 300 advertising partners and make smarter buying decisions based on their performance. Jiji also has the ability to compare performance between its Google and Facebook ad campaigns, helping them save time and money and making it easier to cut back on poor performing campaigns and scale-up successful campaigns.

According to Daniel Junowicz, MD Latam & Africa, AppsFlyer, “in a mobile-first market like Nigeria, a good understanding of what works and what doesn’t can be the difference between success and failure and we are excited to be working with Jiji to drive growth and increase the efficiency of its marketing in this market. Our solutions make it easier for businesses to have an accurate view of their marketing activity so that they can make informed decisions on where and how to invest their budget.

“Jiji has experienced exponential growth in Nigeria by using data to make smarter buying decisions. We look forward to working more closely with them as they explore more opportunities to enable trade in Africa’s largest economy and beyond”.

AppsFlyer has educated Jiji’s marketing team on the mobile analytics and attribution landscape, while also shaping their fraud protection strategy. Jiji’s trust in AppsFlyer means it is now the sole attribution and analytics platform in their marketing tech stack. 

Speaking on the partnership, Vitalii Sharovarov, Chief Marketing Officer at Jiji, said “AppsFlyer has been an invaluable partner in our success in Nigeria. The AppsFlyer team helped us improve our user acquisition and performance measurement and, as a result, our marketing spend has been more efficient. The technology is great, but without the people to support it, we could still be struggling. They’ve helped us understand our problems in a more technical way. 

“AppsFlyer has everything we need to test and understand every source. They help us spend our budget more efficiently and understand what we need to do to grow. We will continue to use the service to drive effective growth among our apps. They were just a great find for us.” 

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Apple Ranks ‘Poppin by Popcentral’ Among Top Creative Nigerian Apps



Apple Ranks 'Poppin by Popcentral' Among Top Creative Nigerian Apps, SiliconNigeria

In a bid to celebrate Nigeria’s 60th-year independence, Apple is putting the spotlight on their top picks of creative and entertaining apps and games on their app store that was developed in Nigeria.

 ‘Poppin by Popcentral’, the app to the TV channel Popcentral (DSTV 189) was one of the selections by Apple. The other Nigerian-made apps that were spotted out of thousands were Litur, Whot King, Reminders’, Chox Quiz, Shapshap and Beni Hop.

Apple Ranks 'Poppin by Popcentral' Among Top Creative Nigerian Apps, SiliconNigeria

 Poppin by Popcentral is a second screen real-time engagement app and mobile destination for content from Popcentral TV. It is home to a variety of contents from lifestyle, food shows, dramas, wellness, talk shows, a telemarketing show and much more. Launched in December 2019, Poppin allows viewers to have access to their favourite shows on Popcentral TV while on the go.

 Yinka Obebe, CEO, Popcentral said, “Poppin is basically an app that ensures you can always stay tuned to your favourite shows on Popcentral TV right on your mobile device. Even when you have missed the shows, not to worry, you can still catch it on the Poppin app.” 

Popcentral, arguably the fastest-growing media platform in Nigeria with a focus for the young audience is redefining content co-creation, social engagement and television viewership. Poppin, the innovation by Popcentral now brings free live TV to the fingertips of a very vibrant and mobile audience in Nigeria. Poppin app is currently available and can be downloaded on Google Play, Apple App Store as well as Palm Store. 

 “We are grateful to see that Poppin is being recognized, selected and showcased by Apple especially as today marks Nigeria’s 60th independence. I appreciate all the amazing people on the team that made Poppin a reality and I urge everyone to try out the app to keep up-to-date with quality, entertaining and inspiring content,” added Yinka. 

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