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Ericsson Joins Pathways Coalition To Reduce Carbon Footprint On Transport Sector



Ericsson Joins Pathways Coalition To Reduce Carbon Footprint On Transport Sector, SiliconNigeria

Ericsson has joined The Pathways Coalition, a group of innovative companies representing the infrastructure, utilities, transportation and retail sectors, with the ambition to accelerate decarbonisation of heavy transport and reach the objective of zero CO2 emissions latest by year 2050 or earlier, in line with The Paris Agreement. Find out how Ericsson will support the coalition with its unique expertise here.

Today, transport is the second largest source of global CO2 emissions and currently contributes nearly a quarter of all global emissions. Within this, commercial heavy transport represents a significant share of the pie, and in order to reach the climate target set in The Paris Agreement, it is essential to fully decarbonize commercial heavy transport by the year 2050 or earlier.

Produced and published by The Pathways Coalition, The Pathways Study concludes that a transition to decarbonized heavy transport is not only possible, but also financially attractive from a societal perspective. However, to tackle the challenge and speed up the pace of change, cooperation across sectors is necessary. The four companies that have formed The Pathways Coalition – E.ON, H&M Group, Scania and Siemens – represent different parts of the value chain for electrified transport: energy infrastructure provision, energy solutions and supply, vehicle manufacturing, as well as retail with the transport buyer perspective.

A successful de-carbonization of heavy transport will depend on how well the transport, energy and digital sectors can realize the required integration of infrastructures and services from a planning and operational perspective as well as from a business model and regulatory perspective.

With Ericsson from the digital sector now joining the coalition to share its expertise within digitalization and advanced connectivity, it will add a missing piece to advance the pace of change necessary across this crucial sector. Ericsson will also bring its experiences as a major buyer of transport services for the global distribution of its mobile network equipment and the successful work to reduce CO2 emissions in its own supply chain.

Mats Pellbäck Scharp, Head of Sustainability at Ericsson and responsible for the organization’s cooperation with the coalition, says its unique cross-sector setup is the key to success.

“The coalition is unique from the perspective that we have a cross-value chain approach instead of a within-industry approach – most industry associations like this are comprised of members all from the same industry and are focused on working with your peers in the same industry more or less,” Pellbäck Scharp says.

“We understood that the coalition was seeking a digitalization partner and our involvement felt very natural from both a sustainability and technology perspective, as well as what we thought we could bring to the table to help this coalition reach its objectives.”

Ericsson aims to support the coalition with its unique insights into how digitalization and especially 5G will open up new opportunities for all industry sectors, and more specifically, for making fossil-free road transport a reality.

Managing big data, connected vehicles and infrastructure, as well as more sophisticated digital tools is crucial to reduce emissions faster and generate the efficiencies needed for success. Ericsson will provide important contributions to realize these goals through its competence and experience in the Internet of Things (IoT) and the high-speed and low latency connectivity provided by 5G.

The company’s expertise in these areas will be used to envision and showcase how intelligent planning of transport systems and increased efficiency in the management of e-commerce can reduce the amount of transports needed. Faster and more secure connectivity of vehicles can also enable more refined policy instruments to increase the speed of transition to alternative fuels and solutions for commercial heavy transportation.

Olle Isaksson, Director Global Partnering Industry Verticals at Ericsson says: “The services and infrastructures of transport, energy and digital will have to get much more integrated from a planning and operational perspective as well as from a business model and regulatory perspective. We firmly believe in the strength of cross-sector partnering and ecosystems to realize this integration and we are convinced that 5G and easy-to-use global connectivity have the capacities to enable a smarter, more efficient and sustainable transport system. The Pathways Coalition will be an important accelerator for this, and we are very happy and motivated to contribute as a new member.”

An immediate priority of The Pathways Coalition is to prototype and demonstrate new potential solutions for possible adoption in the transport industry that will accelerate and contribute to reaching its goals.

“There are already discussions with members of the coalition on how we can really take the next step and demonstrate our thoughts and ideas on how we can use digitalization, electrification and other fossil-free alternative energy sources to replace traditional fuels and progress this industry toward a fossil-free future,” Pellbäck Scharp says.

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LaPRIGA Awards Recognises MTN Nigeria For Community Relations



LaPRIGA Awards Recognises MTN Nigeria For Community Relations, SiliconNigeria

Leading telecommunications services provider, MTN Nigeria has been recognised for best practices in Community Relations efforts through its social investment arm, MTN Foundation, at the fifth edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA).

 The annual event organized by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) was created to celebrate exemplary practices, professional accomplishments and long-standing leadership roles of stakeholders, PR practitioners, the media and corporate organisations. Through the awards, the Lagos State Chapter of NIPR aims to boost adoption of global best practices while in turn increasing awareness for the role of PR.

 Commenting on the recognition of MTN Foundation’s efforts, Nonny Ugboma, Executive Secretary, appreciated the Lagos State chapter of NIPR for recognising MTN Foundation’s impact in over 500 communities across Nigeria. According to her, “We understand the crucial role PR practitioners play in strengthening relationships between corporate organisations and their stakeholders. At MTN Nigeria, we have enjoyed mutually beneficial relationships with media practitioners through which we have been able to reach more host communities with our health, education and economic empowerment projects.”

 “We are honoured to not only receive this award but to have been nominated alongside other outstanding organisations. We remain committed to improving quality of life for Nigerians on a sustainable basis.” She added.

 In 2019, MTN won two LaPRIGA awards for best in Crisis Management and Excellence in Internal Communication, this is in addition to a long list of decorations for the brand this year, including the 2020 Nigeria Risk awards for the most responsive organisation to the Covid-19 crisis, brand of the year at the Marketing Edge and Brandcom awards, Investors in People Employer of the Year awards, among others. Since inception, the Foundation has spent over N22 billion in 852 people-centred projects across the 36 states and the FCT, and impacted over 18.6 million lives. 

Established in 1963, the Nigerian Institute of Public Relations (NIPR), is the non-governmental, not-for-profit professional body of qualified Public Relations practitioners chartered by Decree 16 of June 1990 (now an Act of the Federal Republic of Nigeria) to regulate the practice and direct its development.

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Good Together: MTN Nigeria and uduX Partner to Deliver Quality Music Content



Good Together: MTN Nigeria and uduX Partner to Deliver Quality Music Content, SiliconNigeria

MTN Nigeria today announced a new partnership with uduX, Nigeria’s first domestically launched music streaming service which offers users access to high-quality audio and HD music videos. The partnership will see MTN subscribers gain access to discounted data bundles for accessing content and streaming unlimited music on the uduX app.

 Srinivas Rao, Chief Digital Officer, MTN Nigeria, described the partnership as reinforcing the company’s Good Together mantra, which advocates collaboration as a way to foster growth in different sectors of the economy.

“Our young customers are passionate about music. That is why we have consistently supported the development of the local music industry. We’ve partnered with uduX because we believe in their capacity to deliver high-quality, curated music from around the world, and contribute immensely to the continued growth of the music industry in Nigeria.” 

“If you want to go fast, go alone; if you want to go far, go together,” he added referencing the well-known African adage. “This partnership reaffirms our commitment to supporting the growth of indigenous companies and content through active collaboration.”   

Also speaking, the Chief Executive Officer of uduX, Chidi Aneto Okeke said: ‘‘With all three global major record companies signed to uduX among many others, we will be bringing our MTN/ uduX audience the creme of the global music scene and its international superstars, and of course we are committed to showcasing the very best of our African artistes.  Our partnership with MTN bodes well for the entire music streaming chain, and especially the artistes who will get a chance to earn from locally generated streaming revenue.  We are thrilled to be working with one of Africa’s leaders in telecommunications.”  

With a library of over three million local and international music tracks and videos, uduX enables artistes, DJs, music content providers and aggregators optimize revenue across Africa and beyond. The music industry keeps seeing a rise in local talents and platforms like uduX and MTN who have been at the fore of promoting local content continue to set the pace. 

Customers can register for the service via MyMTN app or go to The uduX app is also available for download in the Google Play and App stores.

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Pantami To Deliver Keynote Address At Council Meeting In Owerri



Pantami To Deliver Keynote Address At Council Meeting In Owerri, SiliconNigeria

L – R: Managing Director (NIGCOMSAT), Dr. Abimbola Alale; Permanent Secretary, Federal Ministry of Communications and Digital Economy, Mr. Musa Istifanus.; HRH Eze TID Uba, Hon. Commissioner for Science and Technology, Hon. Ikechukwu Sunday; Gombe State Commissioner for Science, Technology, and Innovation, Dr. Aishatu Umar Maigari and Director (|Planning, Research, and Statistics) Dr. (Mrs.) Nonye Nwachukwu, during a courtesy visit to Eze Palace in Owerri.

The Honourable Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim (Pantami) is scheduled to deliver a keynote address at the ongoing 8th Regular Meeting of the National Council on Communications and Digital Economy in Owerri, Imo State.

The ongoing 8th National Council on Communications and Digital Economy has a theme titled “Leveraging the Digital Economy Policies and Strategies for Economic Recovery in a COVID-19 Era and Beyond.” Scheduled from Friday, November 27 – Tuesday, December 1.  

The meeting involves all stakeholders from 36 states commissioners and FCT,Security agencies, ICT stakeholders from the public and private institutions.  

In a related event, the Permanent Secretary, Federal Ministry of Communications and Digital Economy, Musa Istifanus led the Council Members on a courtesy visit to the Palace of His Royal Highness, Eze TID Uba, of Owerri.

The Permanent Secretary said that the purpose of the Council coming to his domain is to introduce the Digital Economy to his people so that they can market their products around the world without necessarily being in the market.

He added that with the digital economy their children can be educated without being in the classroom. He noted specifically that this will get the youths to key into the Digital Economy and use the knowledge to make a living for themselves and improve the economy.

In his response, the Eze solicited the help of the Federal Government through the Permanent Secretary to resuscitate  the NIPOST and make it fully functional, and to get the telecom service providers like (MTN, GLO, AIRTEL,9Mobile)  to reduce the cost of telephone calls, and data adding that the cost of using the Internet to render their services is too high which makes it too expensive for the youths to key into the digital economy.

Members of the Council that accompanied the Permanent Secretary includes; the MD, NIGCOMSAT; Dr. Abimbola Alale,  Dr. Ismail Adebayo Adewusi, Post Master-General, NIPOST, Directors, and other stakeholders.

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