ROAM Africa (Ringier One Africa Media), the leading digital classifieds group in Sub-Saharan Africa, has today released figures that highlight the current state of the jobs market in Africa, with one standard role attracting 2,417 applications.
Analysing 69,511 jobs listings from January 2019 to August 2020 across 5 African countries (Nigeria, Ghana, Kenya, Tanzania and Uganda), ROAM Africa’s data sheds more light on the challenges facing both job seekers and employers in the African jobs market.
The standard job listing that attracted 2,417 applications was for a Receptionist/Admin Assistant in Kenya while another listing for call centre agents and team leaders attracted 2,283 applicants.
Similar is observed also for other markets: In Ghana, 2,299 people applied for an Administrative Assistant role and 2,265 people in Tanzania applied for a Sales Representative role. In Nigeria, the highest number of applications for a single role was 2,095 and it was for a Sales Representative role.
According to ROAM Africa’s data, Kenya contributed the highest amount of new job listings in 2019 with 33%. Nigeria was in second place with 31% and Uganda was in third place with 17%. However, so far in 2020, Nigeria is leading the way with 40% of new job listings, with Kenya in second place with 28% and Uganda in third place with 13%.
A closer look at ROAM Africa’s data reveals that, apart from Nigeria, there was a drop in overall job listings across all job levels during the last months. However, there was an increase in graduate trainee and ‘no experience’ roles in Nigeria, Tanzania and Ghana from May to July 2020, which offers some hope for new entrants into the jobs market.
Interestingly, recruitment agencies contributed the most roles, with 16% of overall jobs, closely followed by IT and Telecoms with 15% and Advertising media and communications with 12%.
Some candidates have also reported applying for more than 20 jobs a day for multiple months and only getting to the interview stage on a handful of occasions. This is why ROAM Africa’s jobs platforms Jobberman (Ghana and Nigeria) and BrighterMonday (Kenya, Uganda and Tanzania) are focused on matching technology.
The company’s technology helps employers to identify and score the right candidates faster. Suitable candidates are made visible to prospective employers, and helped across the finish line by providing data driven career development tools and training programmes. Job seekers using the platforms can expect to improve their CV, gain interview tips and sign-up for online training courses designed to bridge the gap between education and employment.
Commenting on the data, Clemens Weitz, CEO of ROAM Africa said, “The high ratio of applications per job listing really highlights how challenging the jobs market is for employers and job seekers. Both employers and job seekers are struggling to connect with the right opportunities and more needs to be done to address this. Employers must rethink their hiring strategies and clearly define what they are looking for, based on data and insights. Job seekers must also invest in personal development that will make it easier for them to stand out in such a crowded and competitive market.”
Weitz also added that, “We believe that Africa’s greatest asset is its people and their entrepreneurial spirit. With the expected growth in the continent’s population, we must begin to put structures in place that will make it easier for African businesses to make the most of this resource.”
According to Hilda Kragha, Managing Director of ROAM Africa’s Jobs platforms, “With the current state of the jobs market, Africans cannot afford to continue with the antiquated recruitment processes that are commonplace in many organisations. We must prioritise a digital approach to recruitment, which brings transparency to Africa’s labour market while connecting people to work opportunities that will improve their livelihood. We must also embrace objectivity in the recruitment process by incorporating innovation that makes it easier to fairly and consistently sort for the best candidates. This will ensure that only qualified candidates are applying for roles and employers get an accurate picture of jobseekers’ capabilities. A win-win for both job seekers and employers.”
“Our data highlights both the challenge and opportunity that come with the African jobs market. We must address the challenge of rampant unemployment but also embrace the opportunity to transform how recruitment is done. By doing this, we will not only be addressing the current problems but also future-proofing our businesses and organisations for generations to come.”
MTN Named Most Valuable Brand In Africa As Value Hits $3.3bn
MTN Group has been named the most valuable African brand in the Brand Finance Africa 150 2020 ranking, which ascribes a brand value of $3.3 billion to MTN.
Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Finance said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.”
The survey assessed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values on 1 January 2020. It categorised the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth”. This was due to the increasingly important role that mobile operators have played in keeping people connected in the time of the pandemic.
In July, Brand Finance named MTN Group the most valuable South African brand, a result of the group’s focus on improving the customer experience for subscribers, as well as uniting 19 000 employees around a shared belief, which is that everyone deserves the benefits of a modern connected life.
African Business Heroes: Jack Ma Foundation to Host Media Roundtable for 2020 Top 10 Finalists
The Jack Ma Foundation will host an online media roundtable discussion and Q&A to allow accredited journalists exclusive access to the Top 10 Finalists of 2020 Africa’s Business Heroes(ABH) prize, ahead of the grand finale in November.
The 2020 ABH prize competition is a flagship philanthropic program created by the Jack Ma Foundation’s Africa Netpreneur Prize Initiative(ANPI)to support and inspire the next generation of African entrepreneurs regardless of age, gender and sector, who are building a more sustainable and inclusive economy for the future of the continent.
Speakers at the event which will hold on Wednesday, 21st October 2020 include the Top 10 finalists, Jack Ma Foundation’s representative and the competition’s semi-finale judges.
In invited journalists should are to register here to receive Zoom log in details for theirattendance:https://us02web.zoom.us/webinar/register/WN_TOg8uJocSv2MVkS_TCYO4wDetails:Meet the ten finalists of the Africa’s Business Heroes prize competition, the flagship programme of the Jack Ma Foundation.
This exclusive virtual event is an opportunity to hear directly from the ABH 2020 finalists on their journey in the competition so far, their businesses, and how they are working to solve the most pressing problems in their respective countries.
Learn more about the ABH competition and the drive behind Jack Ma Foundation’s passion to inspire, train and support entrepreneurs in Africa. The 10 entrepreneursrepresenting 8 African countries (including Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Senegal, Uganda and Zimbabwe)have been selected from over 22,000 applications across all 54 African nations. Their businesses span key industries across Africa including agriculture, fashion, education, healthcare, renewable energy, financial services, and retail. On November 13 and14at the competition’s finale, theywill pitch the finale judges including Jack Ma, Founder of the Jack Ma Foundation and the Alibaba Group; Ibukun Awosika, Chairman of First Bank of Nigeria and Founder/CEO of The Chair Centre Group; Strive Masiyiwa, Founder and Executive Chairman of Econet Group; and Joe Tsai, Executive Vice Chairman of the Alibaba Group, for a chance to win their share of the US$1.5 million prize pool.
Airtel Selects Ericsson to Modernize its 4G Network in Kenya
Airtel Africa is expanding its strategic partnership with Ericsson to enable 4G coverage in Kenya. With Ericsson’s Radio Access Network (RAN) and packet core products for 4G, Airtel subscribers will experience enhanced quality of voice and data.
The network modernization deal, signed in August 2020, is in line with the Kenyan Digital Economy Blueprint Vision 2030 which aims to provide robust connectivity in rural areas and facilitate e-commerce platforms. The modernization deal will drive the simplification and upgrade of the existing network and future-proof it for the anticipated rapid mobile expansion in the country.
With Ericsson Radio System and Packet Core solutions, Airtel Kenya’s network will have 4G coverage, while driving enhanced use cases in both the consumer and the enterprise segments. Ericsson technology shall make the network in Kenya ready for 5G deployment.
Prasanta Das Sarma, CEO at Airtel Kenya says: “Robust and secure communications are an essential component of a digital society in Kenya. We are firmly anchored to the strategy of delivering reliable connections across the country and are looking forward to expanding the high-quality mobile broadband services to our subscribers.”
Fadi Pharaon, President of Ericsson Middle East and Africa, says: “Together with Airtel, we will implement this project that aims to establish an advanced LTE network in Kenya, providing Airtel’s customers an enriched experience – both in the consumer and business segments. Through this partnership, we reaffirm our ambition to set #AfricaInMotion by partnering with Airtel to grow and support an increasingly digitalized society in Kenya.”
Furthermore, Ericsson will deploy its Kathrein Mobile Communication Antenna portfolio which will help provide additional enhancement to the network’s robustness whilst Ericsson’s technologically advanced network management system, Ericsson Network Manager will be utilized to support Airtel in managing the network seamlessly by integrating various network elements on single platform.
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