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X3M Ideas Wins Big at Lisbon Advertising Festival

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X3M Ideas Wins Big at Lisbon Advertising Festival, SiliconNigeria

Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women. . 

Announced recently in Lisbon, Portugal, X3M Ideas is the only African agency to win an award at the festival this year and is one of the 17 bronze winners in the international competition.

The agency also scored three finalist entries which included Mum Hotline – its breathtaking integrated campaign for Mentally Aware Nigeria Initiative (MANI) and Forgiven – X3M’s widely acclaimed social media campaign for Easter, all selected by an executive jury consisting of high profile, global creative leaders such as David Kolbusz, the Chief Creative Officer of Droga5.

The bronze winning work Make History Equal For Women was previously selected as one of the 62 ads from across the globe for the 2020 Great Ads For Good Exhibition; and has been celebrated lots of times in the advertising community.

Speaking on the award, Founder and CEO, X3M Ideas, Steve Babaeko said, “As the President of the Association of Advertising Agencies of Nigeria, it’s part of our agenda to keep putting Nigeria’s advertising on the global stage. I am glad we won this award as this is one step in the right direction.” 

“The Make History Equal For Women piece was one created with a deep sense of respect for women and we’re glad it is getting the recognition it deserves. We’re also grateful to the jury and our colleagues in the advertising industry, across the globe, for always supporting our work. And I’m proud of the X3M Ideas team as I know we will only continue to do great work that we can all be proud of,” he added.

Founded in 2012, by Steve Babaeko, X3M Ideas has become the yardstick for a new generation of Nigerian creative agencies. Operating out of a model office space in the heart of Lagos, with footprints in east and south Africa, X3M Ideas’ clientele consists of some of Africa’s biggest brands including telecommunications giant Globacom Limited, Dangote, Multichoice, and FrieslandCampina WAMCO among many others.

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Events

Sterling Bank To Sponsor Aké Festival As It Goes Digital

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Sterling Bank To Sponsor Aké Festival As It Goes Digital, SiliconNigeria

Sterling Bank has emerged the Headline Sponsor of Africa’s leading arts and book event, Aké Arts and Book Festival holding on Thursday 22 – Sunday 25 October, 2020.

Due to the global coronavirus crisis, Aké Festivalwill go digital for 2020. This online edition of the festival will be free to access by audiences all over the world, creating an important platform for the intellectually and culturally curious to take part in this celebration of black excellence, resilience and resistance.

The event in its eight year is returning with an amazing free programme of 65 inspiring book chats, workshops, panel discussions and performances from the most exciting voices across Africa and the African Diaspora. 

The theme for 2020 is ‘African Time’, in recognition of the global anti-racism movement that has gathered momentum and visibility in recent months. Audiences across the world are invited to join luminaries from contemporary fiction, non-fiction, poetry, film, theatre, music and visual arts in discussions about some of the most critical issues of our time, including race, gender, identity, equality and mental health, technology, religion and empathy.

Sterling Bank is the headline sponsor of the world’s largest collection of African creative voices on African soil for the third consecutive year. Aké Festivalhosts some of the most sought-after, innovative voices in black thought.

According to the chief executive officer, Sterling Bank, Abubakar Suleiman, “Sterling continues to support Aké Arts and Book Festival because we see the creative industry’s potential to generate local and foreign earnings. Over the last four years, we have seen the magic that happens when young Africans come into contact with their literary heroes.

“Nigerians have won just about every literary prize, but it’s important to support the next generation of creatives. We want them to be inspired, and we consider it a privilege to be able to bring people closer to achieving their creative dreams.”

Lola Shoneyin, director and founder, Aké Arts and Book Festival, said:Our world has changed forever; the magnitude of recent world events cannot be ignored. In 1918, African nations were in the clutches of imperial forces that degraded our stories, culture, history, language and belief systems.

“More than a century later, the COVID-19 pandemic finds Africa struggling with the colonial hangover of poor leadership and a predatory global order. Now is the time for Africa to recalibrate and break the cycle of betrayal by those elected to lead. It may have come later than hoped for, but, for the children of Africa everywhere, this is African Time.”

Over the course of the festival, attendees will be able to participate in 26 stimulating panel discussions, 24 author talks, storytelling sessions, three workshops, a concert, two exhibitions, poetry performances, films and a stage play.

Guests include Wole Soyinka, Maryse Conde, Tayari Jones, Esi Edugyan, Marlon James, Petina Gappah, Kehinde Andrews, Elias Wondimu, Zukiswa Wanner, Molara Wood, Bolu Babalola, Okechukwu Nzelu and many, many more. Discussions will cover a wide range of issues including intersectional feminism, blacktivism and colourism to the burgeoning post-COVID mental health crisis and decolonisation of black spaces.

 Panel discussion highlights include: Black Women Harnessing Anger for Social Change; Publishing While African; Decolonising Feminism in Africa; and Why African Needs Feminist Giants, The Place of Faith in a Health Crisis and many more. All you need to do is register at akefestival.org.

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Oando Mulls Webinar On Rising Inequality Among Nations

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Oando Mulls Webinar On Rising Inequality Among Nations, SiliconNigeria

Oando Plc said it is set to host a webinar predicated on rising inequality between and within countries, a resultant effect of the COVID-19 pandemic.

he webinar with the theme: ‘The Inequality Virus: Revolution Based Change to Achieve Inclusive Growth’, is scheduled to hold on September 2, 2020, with three panelists: Hafsat Abiola-Costello, president & CEO, Women in Africa Initiative; Dr. Jason Hickel, Economic Anthropologist and Senior Lecturer at Goldsmiths, University of London and Maimuna Maibe, Country Director Nigeria, Global Citizen.

According to Oando, the theme for the upcoming webinar is predicated on rising inequality between and within countries, a resultant effect of the COVID-19 pandemic.

The long-term consequences of this, being that the eventual economic recovery from the pandemic may have little, to no impact on the poor and other marginalised groups, potentially leaving them worse off and facing greater inequality than ever before.

Another outcome of the pandemic and this widening gulf between the rich and poor is an increase in social unrest.

“A case in point being the recent unanimous declarations of a state of emergency by the 36 state Governors of Nigeria, after a series of high-profile cases of violence against women sparked nationwide protests both online and in person rallies. Conditions globally dictate that the pandemic will simply increase the likelihood of unrest, uprisings and revolutions.

“History has shown that desperate people are more inclined to resort to drastic measures, including violence for solutions.”

The Company said that: “The webinar aims to discuss alternative perspectives on the causes of inequality, the role of technology and various players, public and private, in preventing an increased inequality gap, as well as proffer actionable solutions which can be implemented, to drive revolutionary, effective and immediate change against existing injustices and inequalities.”

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Stanbic IBTC’s Blue Women Network Reaches Out to Less Privileged

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Stanbic IBTC’s Blue Women Network Reaches Out to Less Privileged, SiliconNigeria

PHOTO: Tosin Finnih, Partner, Human Capital Business, Stanbic IBTC Holdings PLC presenting food items and provisions to Little Saints Orphanage, Abule Egba, Lagos during the Stanbic IBTC Blue Women Network Giving Back Initiative recently in Lagos.

Stanbic IBTC Blue Women Network (BWN), a network of female employees of the Stanbic IBTC Group, donated food items and provisions to orphanage homes in locations across Nigeria through its Blue Women Giving Back Initiative.

The BWN, inaugurated five years ago, has consistently taken steps towards helping the society at large. Part of the body’s mandate is to provide support to the disadvantaged, hence, the creation of its Giving Back Initiative.

BWN members made voluntary cash donations which were used in purchasing food items and essential provisions for various motherless babies’ homes. The items were distributed in four orphanages in Lagos, Port-Harcourt, and the Federal Capital Territory, Abuja. The orphanages that benefited were the Port-Harcourt Children’s Home; Karu Home Orphanage in Abuja, as well as the Motherless Babies Home (Lekki) and Little Saints Orphanage, both located in Lagos.

Nike Bajomo, Chairperson of BWN and Executive Director, Business Development, Stanbic IBTC Pension Managers, said: “The COVID-19 pandemic affected virtually every aspect of the lives of the citizenry. The Blue Women’s Network decided to reach out to orphanages who were also negatively impacted knowing that donations to them may have dwindled in view of the pandemic and restricted movement in the early weeks of the pandemic.  Our concern for them necessitated this outreach to show our support to them”.

Expressing her appreciation to all female employees of Stanbic IBTC Holdings PLC for their contribution, Bajomo said: “I am incredibly proud of all the members of BWN for their willingness and sacrifice they made through the generous donations. They have put smiles on the faces of these angels through their financial commitment.”

The BWN is a network of female employees of the Stanbic IBTC Group with an objective to strengthen the growth and development of its members. It serves as an opportunity for female staff of Stanbic IBTC to engage and share knowledge which will enhance their professional skills. Its Giving Back Initiative emphasises the need to help the less privileged in the society.

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