Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women. .
Announced recently in Lisbon, Portugal, X3M Ideas is the only African agency to win an award at the festival this year and is one of the 17 bronze winners in the international competition.
The agency also scored three finalist entries which included Mum Hotline – its breathtaking integrated campaign for Mentally Aware Nigeria Initiative (MANI) and Forgiven – X3M’s widely acclaimed social media campaign for Easter, all selected by an executive jury consisting of high profile, global creative leaders such as David Kolbusz, the Chief Creative Officer of Droga5.
The bronze winning work Make History Equal For Women was previously selected as one of the 62 ads from across the globe for the 2020 Great Ads For Good Exhibition; and has been celebrated lots of times in the advertising community.
Speaking on the award, Founder and CEO, X3M Ideas, Steve Babaeko said, “As the President of the Association of Advertising Agencies of Nigeria, it’s part of our agenda to keep putting Nigeria’s advertising on the global stage. I am glad we won this award as this is one step in the right direction.”
“The Make History Equal For Women piece was one created with a deep sense of respect for women and we’re glad it is getting the recognition it deserves. We’re also grateful to the jury and our colleagues in the advertising industry, across the globe, for always supporting our work. And I’m proud of the X3M Ideas team as I know we will only continue to do great work that we can all be proud of,” he added.
Founded in 2012, by Steve Babaeko, X3M Ideas has become the yardstick for a new generation of Nigerian creative agencies. Operating out of a model office space in the heart of Lagos, with footprints in east and south Africa, X3M Ideas’ clientele consists of some of Africa’s biggest brands including telecommunications giant Globacom Limited, Dangote, Multichoice, and FrieslandCampina WAMCO among many others.
Berklee Partners Afrinolly Creative Hub on MTN Y’ello Star Project
Berklee College of Music will take part in Y’ello Star, the latest music reality project by MTN Nigeria, with Afrinolly as Technical Partner. Members of the Berklee community will serve in various capacities on the project, and the winner of the music project will record their debut single at the Power Station at BerkleeNYC.
“We’re excited to work with MTN and Afrinolly Creative Hub on the Y’ello Star Project,” says Berklee President Roger H. Brown. “This is a great opportunity for artists from the vibrant Nigerian music scene to get advice and mentorship from Berklee’s knowledgeable professors while broadening awareness of Berklee in the region through MTN’s large audience. We look forward to hearing all of the talents and welcoming the winner to the Power Station at BerkleeNYC.”
MTN Nigeria created Y’ello Star to search, discover, nurture and launch music talents in the young Nigerian community. Over 10,000 contestants submitted entries for the project, and just the top 16 contestants will make it to the hub for the competition.
Commenting on the project, the Acting Chief Marketing Officer, MTN Nigeria, Anthony Obi emphasized the unique difference between MTN Y’ello Star and other music reality TV shows. “This project goes beyond discovering talent in the Nigerian entertainment industry. MTN Y’ello Star is a conduit for capacity building within the creative industry, empowering the contestants and industry with the relevant practical knowledge to compete on a global scale. We are thankful for partners such as the Berklee College of Music who share this vision.”
“It is time for Nigerian Music to take its rightful place in the global community,” says Chike Maduegbuna, CEO of Afrinolly. “With partners like MTN and Berklee, Afrinolly Creative Hub is excited to bring our technical expertise into the discovery of emerging music talents, cultivating and helping them grow. I am excited that Berklee College of Music is here to help us launch them on to a global stage.”
The live shows will start November and run till December, 2020. Three judges, including popular Nigerian musicians and six-time Grammy award winner, actor and producer will bring on board their years of experience to bear on the show. Berklee’s Jason Camelio, assistant vice president for Global Initiatives also remarks,
“The global pandemic is creating many challenges for artists to continue their studies, to engage with one another creatively and to move towards their artistic and career goals. Yet, it is presenting us with opportunities to innovate and connect in ways that are expanding our reach. The collaboration between Berklee and Afrinolly through the 2020 MTN Y’ello Star project allows us to build on our commitment to learning, cultural exchange, mentorship and entrepreneurship.”
Sterling Bank To Sponsor Aké Festival As It Goes Digital
Sterling Bank has emerged the Headline Sponsor of Africa’s leading arts and book event, Aké Arts and Book Festival holding on Thursday 22 – Sunday 25 October, 2020.
Due to the global coronavirus crisis, Aké Festivalwill go digital for 2020. This online edition of the festival will be free to access by audiences all over the world, creating an important platform for the intellectually and culturally curious to take part in this celebration of black excellence, resilience and resistance.
The event in its eight year is returning with an amazing free programme of 65 inspiring book chats, workshops, panel discussions and performances from the most exciting voices across Africa and the African Diaspora.
The theme for 2020 is ‘African Time’, in recognition of the global anti-racism movement that has gathered momentum and visibility in recent months. Audiences across the world are invited to join luminaries from contemporary fiction, non-fiction, poetry, film, theatre, music and visual arts in discussions about some of the most critical issues of our time, including race, gender, identity, equality and mental health, technology, religion and empathy.
Sterling Bank is the headline sponsor of the world’s largest collection of African creative voices on African soil for the third consecutive year. Aké Festivalhosts some of the most sought-after, innovative voices in black thought.
According to the chief executive officer, Sterling Bank, Abubakar Suleiman, “Sterling continues to support Aké Arts and Book Festival because we see the creative industry’s potential to generate local and foreign earnings. Over the last four years, we have seen the magic that happens when young Africans come into contact with their literary heroes.
“Nigerians have won just about every literary prize, but it’s important to support the next generation of creatives. We want them to be inspired, and we consider it a privilege to be able to bring people closer to achieving their creative dreams.”
Lola Shoneyin, director and founder, Aké Arts and Book Festival, said: “Our world has changed forever; the magnitude of recent world events cannot be ignored. In 1918, African nations were in the clutches of imperial forces that degraded our stories, culture, history, language and belief systems.
“More than a century later, the COVID-19 pandemic finds Africa struggling with the colonial hangover of poor leadership and a predatory global order. Now is the time for Africa to recalibrate and break the cycle of betrayal by those elected to lead. It may have come later than hoped for, but, for the children of Africa everywhere, this is African Time.”
Over the course of the festival, attendees will be able to participate in 26 stimulating panel discussions, 24 author talks, storytelling sessions, three workshops, a concert, two exhibitions, poetry performances, films and a stage play.
Guests include Wole Soyinka, Maryse Conde, Tayari Jones, Esi Edugyan, Marlon James, Petina Gappah, Kehinde Andrews, Elias Wondimu, Zukiswa Wanner, Molara Wood, Bolu Babalola, Okechukwu Nzelu and many, many more. Discussions will cover a wide range of issues including intersectional feminism, blacktivism and colourism to the burgeoning post-COVID mental health crisis and decolonisation of black spaces.
Panel discussion highlights include: Black Women Harnessing Anger for Social Change; Publishing While African; Decolonising Feminism in Africa; and Why African Needs Feminist Giants, The Place of Faith in a Health Crisis and many more. All you need to do is register at akefestival.org.
Oando Mulls Webinar On Rising Inequality Among Nations
Oando Plc said it is set to host a webinar predicated on rising inequality between and within countries, a resultant effect of the COVID-19 pandemic.
he webinar with the theme: ‘The Inequality Virus: Revolution Based Change to Achieve Inclusive Growth’, is scheduled to hold on September 2, 2020, with three panelists: Hafsat Abiola-Costello, president & CEO, Women in Africa Initiative; Dr. Jason Hickel, Economic Anthropologist and Senior Lecturer at Goldsmiths, University of London and Maimuna Maibe, Country Director Nigeria, Global Citizen.
According to Oando, the theme for the upcoming webinar is predicated on rising inequality between and within countries, a resultant effect of the COVID-19 pandemic.
The long-term consequences of this, being that the eventual economic recovery from the pandemic may have little, to no impact on the poor and other marginalised groups, potentially leaving them worse off and facing greater inequality than ever before.
Another outcome of the pandemic and this widening gulf between the rich and poor is an increase in social unrest.
“A case in point being the recent unanimous declarations of a state of emergency by the 36 state Governors of Nigeria, after a series of high-profile cases of violence against women sparked nationwide protests both online and in person rallies. Conditions globally dictate that the pandemic will simply increase the likelihood of unrest, uprisings and revolutions.
“History has shown that desperate people are more inclined to resort to drastic measures, including violence for solutions.”
The Company said that: “The webinar aims to discuss alternative perspectives on the causes of inequality, the role of technology and various players, public and private, in preventing an increased inequality gap, as well as proffer actionable solutions which can be implemented, to drive revolutionary, effective and immediate change against existing injustices and inequalities.”
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