AppsFlyer, the global marketing attribution leader, has anounced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.
Ayoba offers users an ecosystem of digital and rich media services through channels, micro-apps and payment solutions, embedded within one app. By leveraging AppsFlyer’s technology across its user acquisition efforts, Ayoba will get a clearer picture of which acquisition channels work best and where efforts should be focused.
The integration of AppsFlyer’s technology will also enable a clearer understanding of Ayoba’s entire funnel of acquisition and, in the near future, will enable more effective retargeting and re-engagement of users. This new capability is essential for campaign optimization and driving organic long term growth for the app.
Africa is one of the largest mobile first regions in the world and Ayoba’s highly localised and tailored content is designed with the African user in mind. Localised content is available through curated channels aimed at entertaining, educating and empowering communities as well as a range of games. Ayoba is available as an Android app across the continent and is network agnostic.
Through the partnership with MTN, Ayoba is available to MTN users at no data cost in most of its markets. Users can also send messages to non Ayoba users (those without the app) or users with very basic phones. The message is delivered as an SMS and MTN users can reply to these messages and the message will land on the app. For users in South Africa, Ayoba’s platform also has two dedicated COVID-19 channels providing vital reports on infections and other information at no data cost to users.
AppsFlyer provides some of the world’s leading companies and brands with analytics tools to better inform and measure marketing decisions. Its partnership with Ayoba comes on the back of earlier partnerships with telecom group Vodacom and ecommerce app Jiji across key regions in Africa.
Commenting on the partnership, Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer said: ‘Understanding what acquisition channels work best is one of the keys to driving growth and user retention for apps and helps to optimize marketing activity. Ayoba is a unique and exciting app offering users access to a wide range of features and content. It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”
Olivier Prentout, Head of Consumer Marketing for Ayoba, added: “The AppsFlyer team has been very supportive with rolling out this project. The technology is new to many on our team but AppsFlyer has been there to make sure we get the maximum value out of this partnership. We now have a clearer understanding of where to focus our acquisition activities and better positioned to take advantage of the opportunities that abound on the continent. We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa.”
Interswitch, Finastra Consolidate Partnership For Improved Services Across Africa
Interswitch, Africa’s leading technology-driven company focused on the digitization of payments in Africa, has announced its partnership with Finastra, one of the world’s largest fintechs, to deliver innovative, world-class technology-based solutions for digital payments, corporate banking, treasury and trade finance, to financial institutions in Africa.
Consistent with Interswitch’s market expansion strategy, the partnership will enable the company to deliver on its vision to transform Africa’s wholesale and transaction banking business by building world class products and solutions, thereby, delivering innovative and trusted technology to banks and the communities they serve.
With this strategic partnership, Interswitch becomes Finastra’s lead technology partner in the Nigerian market. This enables Finastra to bring the broadest set of financial software solutions to financial institutions in Nigeria and across Africa, in conjunction with Interswitch’s strong understanding of the local banking and payments landscape, as well as the ability to deploy solutions across these markets.
Mitchell Elegbe, Founder and Group Chief Executive Officer at Interswitch stated that the company is committed to continually explore opportunities, including partnerships, with leading brands such as Finastra, to deliver world-class technology, innovative products and digital solutions to African financial institutions.
He said: “Our partnership with Finastra is consistent with our strategic growth plan and we both share the vision of deepening access to financial services by providing world-class technology and innovative solutions. The partnership enables Finastra to seamlessly deploy its technology in this market. For Interswitch, we will be leveraging our proven success and expertise in delivering transaction banking solutions to support Finastra in localizing and implementing their technology in this region.
The partnership positions Interswitch as the go-to business for financial solutions, including treasury and trade solutions, to banks and other financial institutions in Africa. Two of the Finastra solutions now available via Interswitch include Fusion Kondor and Fusion Trade Innovation.
Fusion Kondor, Finastra’s treasury solution provides a low-risk system for bank treasury operations to grow and expand their businesses at the pace and complexity level required. In addition, it enables increased automation, improved efficiencies and reduced costs through the removal of fragmented data sets and tighter integration.
Finastra’s Fusion Trade Innovation provides market-leading functionality for digital trade and supply chain finance. It provides banks with the electronic submission and processing of information required by customs, uses risk-based inspections and promotes efficiency in product-specific inspections.
Hamid Nirouzad, Head of Partner Ecosystem MEA & CIS at Finastra said, “Interswitch has a proven track-record of delivering solutions to commercial banks, as well as a strong understanding of the local banking landscape across Nigeria and sub-Saharan Africa. Finastra is committed to providing its solutions to financial institutions across the world, and partnerships such as this result in successful projects, with rapid delivery at reasonable cost.”
Finastra delivers technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks.
IFC, Google Estimate Africa’s Internet Economy To Reach $180bn By 2025
Google and the International Finance Corporation (IFC have estimated that Africa’s Internet economy has the potential to reach 5.2 per cent of the continent’s gross domestic product (GDP) by 2025, contributing nearly $180 billion.
The report titled, e-Conomy Africa 2020, projects potential contribution could reach $712 billion by 2050. The driving this growth is a combination of increased access to faster and better quality Internet connectivity, a rapidly expanding urban population.
Also, a growing tech talent pool, a vibrant startup ecosystem, and Africa’s commitment to creating the world’s largest single market under the African Continental Free Trade Area.
Currently, Africa is home to 700,000 developers and venture capital funding for startups has increased year-on-year for the past five years, with a record $2.02 billion in equity funding raised in 2019, according to Partech Ventures Africa.
Interim Managing Director, Executive Vice President and Chief Operating Officer of IFC, Stephanie von Friedeburg said, “The digital economy can and should change the course of Africa’s history. This is an opportune moment to tap into the power of the continent’s tech startups for much-needed solutions to increase access to education, healthcare, and finance, and ensure a more resilient recovery, making Africa a world leader in digital innovation and beyond.”
Digital startups in Africa are driving innovation in fast-growing sectors, including fintech, healthtech, media and entertainment, e-commerce, e-mobility, and e-logistics, contributing to Africa’s growing Internet gross domestic product (iGDP) — defined as the Internet’s contribution to the GDP.
“Google and IFC have created this report to highlight the role the digital startup sector is playing and other factors driving the continent’s growth, in order to showcase and support the opportunities the continent presents,” said Google Africa director Nitin Gajria.
An analysis within the report, conducted by Accenture, found that in 2020, the continent’s iGDP may contribute approximately $115 billion to Africa’s $2.554 trillion GDP (4.5 per cent of total GDP). This is up from $99.7 billion (3.9 per cent of total GDP) in 2019, with the potential to grow as the continent’s economies develop.
Investments in infrastructure, consumption of digital services, public and private investment, and new government policies and regulations will play an important role in supporting Africa’s digital growth. The report notes that investment in digital skills will also need to increase in order to help drive technology usage and continue to grow the continent’s talent pool.
The report is available for review and download here.
Airtel Africa Mulls Tower Sale to Reduce $3.5 Billion Debt
Airtel Africa plans to sell about 4,500 telecommunication towers in five countries including Tanzania and Madagascar to help reduce USD 3.5 billion of debt and prepare for bond repayments, Bloomberg reported.
The operator is also disposing of mobile masts in Gabon, Malawi and Chad, CEO Raghunath Mandava told Bloomberg in an interview. Mandava said Airtel is constantly seeking to bring down debt, and prefers to do so even faster with the tower deals.
The operator plans to lease back the towers from the buyers, Mandava said. Many of Airtel Africa’s fourteen markets border each other, making it easier to roll out fibre even during the Covid-19 pandemic, the CEO said. The company has added 9,000 kilometers (5,592 miles) of cable this year, bringing the total to 47,000 kilometers.
Airtel has a repayment of EUR 750 million due in May, and an instalment of USD 505 million is due in March 2023, according to its annual report.
The company used the proceeds of the dual initial public offering to help cut borrowings to USD 3.5 billion from about USD 7.7 billion, the CEO said. The outstanding balance includes USD 1.8 billion of bonds that have cross-default clauses with Bharti Airtel, still its biggest shareholder.
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