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HUAWEI Mobile Services Launches Proprietary Ad Exchange

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HUAWEI Mobile Services Launches Proprietary Ad Exchange, SiliconNigeria

Huawei Mobile Services (HMS) has announced the expansion of their advertising business into overseas markets including the MEA (Middle East, Africa, and Pakistan) region.

HUAWEI Ads is a supply-side and demand-side, real-time advertising marketplace through which media companies transact ad impressions with accountability, using programmatic technology, and includes a monetization tool for app publishers. The beta version of the service is currently available for advertisers, media buying agencies and app publishers. 

Now, advertisers can reach an untapped pool of users. These include users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search. This empowers both publishers and advertisers to have exclusive access to a larger market share that has never been tapped into before, and market their products and services while complying with relevant privacy regulations.    

The tool also enables publishers to achieve higher fill-rates and eCPM (effective cost per thousand impressions), with the potential to increase revenue through yield management based on their ad stack strategy. Complementing this feature, the self-serve demand-side platform (DSP) uses programmatic technology to empower agencies with a powerful tool for their clients’ marketing campaigns.

Clients with access to the beta version are currently running ad campaigns across the exclusive inventory of HMS by integrating HMS Ads kits via HUAWEI AppGallery, which is Huawei’s official application store. Through this advertising platform, customers can efficiently carry out brand awareness campaigns, maximize user reach, user growth, and reach other marketing goals. HMS is working with select partners to ensure clients maximize their ROI with consistent support from their ads team, whilst ensuring that the Adtech experience is seamless and robust.

Advertisers and advertising agencies that join HUAWEI Ads can partake in an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more. They can also seize the opportunity to showcase their outstanding performance as a HUAWEI Ads Premium Partner.

Adam Xiao, managing director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said: “Advertisers are focused on how to better promote their own brands by harnessing the potential of programmatic technology, which enables them to be more visible as they target their preferred audiences and customers more effectively. The publisher’s goal is to increase revenueby having a tool that can maximize yield through robust bidding mechanisms, ultimately allowing for better monetization of their inventory and higher returns on advertising spend (ROAS).”

“Our clients across both domains are looking for a one-stop-shop tool to support them in achieving their strategic goals and, at HMS, we are doing just that. We have built our own ad exchange to facilitate both sides, powered by continuous innovation and tech capabilities in AI [Artificial Intelligence] and ML [Machine Learning]”, Xiao added.

Though the platform provides the opportunity to service this large user base with cutting-edge technology, this will only grow over time. HMS is working towards implementing its omnichannel approach – the Huawei 1+8+N strategy – across its wider ecosystem, which, alongside its core phone user base, includes users of smart TVs, tablets, PCs, and the wider IoT (Internet of Things).

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Devices

The Asus ZenBook Flip S: Power in Design, Display & Performance

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The Asus ZenBook Flip S: Power in Design Display & Performance, SiliconNigeria

The ZenBook Flip S (UX371EA) is ASUS’ latest 2-in-1 ultrabook that can double as a tablet also. The review below highlights the powerful design, great display and impressive performance put together in this new addition to ASUS’ ZenBook laptop portfolio.

The newly launched ZenBook Flip S (UX371EA) by ASUS is a premium-end 2 in 1 ultrabook that can also transform into a full-fledged tablet with a stylus. Despite this unique form factor, the ZenBook Flip S (UX371EA) does not feel bulky. It is, in fact, one of the lightest and most powerful portable computers at the moment.

The ASUS ZenBook Flip S is an extremely well-designed device that comes with a 4K OLED display. Using a Red Copper diamond-cut on a Black Matte finish body, the device has hues of the colour Gold on the hinge, edges around the screen and the chassis. The lid has concentric ring patterns with ASUS logo on the left.

The Asus ZenBook Flip S: Power in Design Display & Performance, SiliconNigeria

The lightweight ultrabook, merely 1.2kgs, is very sleek at 14mm thickness and can easily fit in a bag; portable and easy to carry around without worrying about any noticeable weight in the bag.

The laptop features a 360° ErgoLift hinge design which enables the display to be flipped to any position. This allows the ZenBook Flip S (UX371EA) to turn into a 2-in-1 convertible laptop, with a screen that can be swivelled full 360-degree.

Once the display is flipped back, the laptop can be used in different modes, including a tablet with touch and pen support. This can also be used as a simple laptop, placed on a desk or lap while on the go. This feature ensures that there is sufficient airflow for the device’s heat management. Though almost unnoticeable, the design also lifts the keyboard a bit to raise the typing position. Asus has tested the hinge for over 20,000 open/close cycles to clear any doubt around durability.

Asus ZenBook Flip S (UX371EA) comes with an edge-to-edge keyboard design. It is backlit to ensure smooth typing even in dark environments. The keys are well-spaced and do not squeeze. The keypad is integrated into the touchpad with NumberPad 2.0, an LED-illuminated numeric keypad. The touchpad functions smoothly and is glass covered for added protection. Brightness regulator and a calculator that pops-up with a simple touch and gestures are smart controls available on the touchpad.

Considering its slim form factor, Flip S (UX371EA) also offers a lot of connectivity options, two Thunderbolt 4 USB Type-C port, one USB 3.2 Gen 1 Type-A port and a standard HDMI port. The ports offer “ultrafast speeds” and also support USB-C Power Delivery. The notebook also gets support for connecting external 4K UHD displays and provide up to 40 Gbps data-transfer speeds for high-performance peripherals. On the right edge is the power button while the LED indicator is placed on the left edge. The laptop comes with USB Type-C to 3.5mm dongle for those who want to use a 3.5mm audio device with the device.

As for the display, the ASUS ZenBook Flip S features a 13.3-inch 4K OLED touchscreen with support for a high resolution of 3840 x 2160 pixels. The display offers high colour reproduction with 100 per cent DCI-P3 colour gamut coverage. This OLED panel is calibrated to accurately reproduce colours in a 3D colour volume – ensuring that the panel covers 100 per cent DCI-P3 colour gamut regardless of the brightness level. Also, the panel features a high 1,000,000:1 contrast ratio and is certified to supports up to 500 nits of brightness and 0.0005 nits of deep black levels for an immersive viewing experience.

Content, both videos and images on this 4k resolution screen are sharp and rich. Viewing angles are fine and the screen is bright enough to use even in the broad daylight. For movies and game lovers, when it comes to the display, size and quality of the panel, the ASUS ZenBook Flip S emerges as an ideal choice with decent viewing angles.

The hardware inside the ZenBook Flip S is also equally impressive. This new laptop packs within its sleek frame the latest 11th Generation Intel Core Tiger Lake processors – i7-1165G7 CPU. If purchased for general use, the Flip S (UX371EA) processor can handle pretty much anything you throw at it. For gamers, it can handle most e-sports and AAA titles decently well.

The processor comes paired with Intel Iris X integrated graphics and can deliver up to 20 per cent higher computing performance than previous generation laptops. There is also a 1TB PCIe 3.0 NVMe SSD on-board, as well as a Gen 3 PCIe X4 storage for a fast read, write speed and load time. The Flip S also packs an ultrafast PCIe 3.0 x4 SSD, up to 16GB of 4266MHz LPDDR4X RAM and hardware for Wi-Fi 6 (802.11ax) connectivity. It functions without any lag even with multiple tabs opened.

The ultrabook ZenBook Flip S (UX371EA) offers a 67Wh battery power pack which is rated to provide up to 10 hours, with a minimum runtime of around 6-7 hours, usage on a single charge. It supports fast charging and can charge to full capacity in an hour, using the supplied charger. It comes with a 65watt fast charge adapter which charges the battery up to 70 per cent in 50 minutes. The laptop comes with USB Type-C Easy Charge support which means it can be used with any standard USB Type-C chargers with a range of 5V-20V.

ASUS ZenBook Flip S (UX371EA) runs on Windows 10 Home. Its touch screen has a 0.2 ms response time and it comes with TUV Rheinland certification for low blue light and flicker-free visuals. This is to ensure less strain on the eyes even after long hours of use.

Sound output levels are loud enough despite the speaker being placed at the bottom side. The laptop comes with Harman Audio certified audio system which delivers rich sounds. ASUS ZenBook Flip S (UX371EA) is equipped with AI-noise cancelling mic which will come in handy during video calls and meetings. There is also an in-built fan to dissipate excess heating.

The ASUS ZenBook Flip S is, undoubtedly, a delightful machine that looks as good as it works. It is packed with more power and primed for work on the go as well as casual gaming. It is definitely among the top picks. The powerful design, great display and impressive performance justify the price tag.

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Computing and Internet

Beta Computers Gets ISO 9001:2015 Certification

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Beta Computers Gets ISO 9001:2015 Certification, SiliconNigeria

One of the Nigerian leading Original Equipment Manufacturers (OEMs), in the Nigerian Information Communication Technology, ICT, market, Beta Computers Limited has been awarded the coveted ISO 9001:2015 certification.

Speaking on the new landmark achievement, the managing director of the Nigerian IT solutons company, Mr Will Anyaegbunam, disclosed that the internationally recognized quality management standard was awarded to BETA on attaining the PECB Management System Certificate, signifying that the company has been assessed and found to be in accordance with the management system requirements of  ISO 9001:2015.

“This certification is a confirmation of our unwavering commitment to consistently provide high quality services and products that completely meet our customers’ requirements with its scope covering our Enterprise Resource Planning (ERP) solutions consulting, assembling of our own SPEEDSTAR brand of computers and deployment of Information Technology infrastructure including hardware, software and networks”.

“It is indeed a significant milestone for BETA that is going to spur us to greater heights in our drive for consistent all round customer satisfaction in the coming months and years”, Anyaegbunam explained.

Anyaegbunam, who was a former president of the  information technology association of Nigerian, ITAN  and a member of the board of Trustees of the Certified  Computer Manufacturers Organization of Nigeria (CCMON) , said that “BETA’s success during the very rigorous certification process is a testimony to the positive attitude and commitment of our staff at all levels to embrace the requirements of the standard as a “way of life” through the maintenance of internationally recognized quality standards that ensure sustainable superior service delivery to our customers”

He added that, “We acknowledge and thank all our customers and business partners for their continued custom and support all these past 32 years and assure them that, by the special grace of God, we shall remain committed to superior Continuing Support, Quality and Excellence (CSQE) in our service delivery.”

Despite the fast and frequent changes of the IT industry,  Beta Computer’s MD was very optimistic that the company’s best years are still very much ahead of them.

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Devices

Facebook Mulls AR Wrist Device for Users

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Facebook Mulls AR Wrist Device for Users, SiliconNigeria

Facebook revealed efforts to develop an AR device designed to be worn on users’ wrists to act as an interface with virtual environments, as part of longer-term research into human computer interaction (HCI) technologies.

In a blog, Facebook explained it is working on a watch-like device which monitors a users’ nerve signals and turns them into digital commands.

Initially commands may only include click and pinch functions to enable interactions with AR objects, but Facebook added the goal is to expand to “richer controls” including typing and swiping.

It added custom haptic vibrations delivered via the device could also allow users to receive information and complete certain tasks, citing answering calls as an example.

Investigation into the wearable forms part of a broader push by Facebook Reality Labs (FRL) Research, which also includes work on AR glasses.

FRL Research director of research science Hrvoje Benko said wristbands could ultimately deliver “ultra-low friction” input for AR glasses, but added they are “not a complete solution on their own”, citing a PC mouse as an example.

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